Since it’s officially 2015, it only seems appropriate to jumble together a generic list of a few things to expect in the New Year. But we’re OhSoLofty. We don’t jumble together lists; we cultivate our thoughts from the deepest and darkest regions of our cerebral cortexes. Refined with the finest of word processors (Shout out to Microsoft), our lists are far from generic. HELL! We don’t even know what generic means!!! So, without further adieu, here are a few NON-GENERIC things to look forward to in 2015 in the world of cars.
“A New Ferrari”
Incase you’re not in tuned into the world of car politics; Ferrari will part ways with Fiat SPA. Why is this big news you ask? Well for starters, Ferrari isn’t really a large company when compared to Fiat. Sure, they are the most recognizable brand in the world, but they are still a business, and a business functions off profits. With Ferrari going solo, they will need to find a way to make up the money Fiat provided them. As much as I hate to say it, the yearly production limit will most likely be raised to just under 10,000 units a years. Prices will also be raised, as well as possibly a new model segment. But most importantly, Ferrari will go public with and IPO. This is huge because up until now Ferrari has been very hush about its true business numbers. I really doubt Ferrari will get anywhere in the F1 circuit, but then again Vettel is a bloody good driver. Either way you look at it, 2015 will mark the start of a new Ferrari.
“All out War”
No, I’m not talking about WWIII between Russia, N. Korea, America, and Israel (though that would be quite refreshing). I’m taking about BMW, Audi, Mercedes, and Cadillac. Cadillac fired the first shot unveiling the batshit crazy beast that is the next gen CTS-V. The M5, E63, and RS6 are all outgunned by this “Yank” with its 200mph top speed, 640hp V8, and many heat exchangers. “Zee Germans will not stand this!!!” While I don’t expect BMW or Audi to bring back the V10 or Benz to call in a bombing run over New York (though again that would be quite refreshing), I do expect all 3 German heavy weights to go “Third Reich” on their performance lines. No compromises. High Standards. World domination.
“Do or Die for Tesla”
Tesla enjoyed a pretty good 2014. They expanded across the globe, hustled $2 billion from Nevada for a Battery factory, and gained a ton of support from the public. But, with lower gas prices (which I expect to stay with us for a good 6 months if not more) Tesla will need to make their cars more affordable. An $85,000 Model S just isn’t worth it (to the normal eye) when you can get an Audi for $50,000 and gas at ~$2.00 a gallon. The electric car is great, no doubt in that, however up until now it has been marketed as an economical alternative to gasoline cars when gas was around $3.75 a gallon. Lower gas prices are going to move people back to cheaper and thirstier gasoline cars. Tesla needs their “Model 3” to come out in 2015. It needs to be around $40,000 and needs to get at least 250 miles a charge. Tesla also needs to address the problems associate with charging (mainly the time) as well as actually selling the cars. The direct to consumer method is great, but I doubt it’s going to stay unless Tesla takes some sort of action. 2015 won’t mark the end of Tesla, but it will be a challenge for the company if no action is taken.
“Cue the Comeback Music”
2015 will be the year of automotive comebacks. Alfa Romeo is finally getting back on track with the 4C and all but confirmed 4C spider, but they are also rumored to be making a RWD sedan as well as a joint sports car with Mazda. Cadillac is branching away from GM and old school American car companies. It’s relocating to New York City, the line-up is stronger than ever, and most importantly Cadillac is actually engineering their cars. Just look at the new CTS-V and ATS-V! They are going to bring the heat to the Germans. McLaren is releasing a 911 fighter dubbed the “Sport Series”. Aston Martin got a new lease on life thanks to the NTHSA and AMG-Mercedes. A new Ford GT and Supra??? Guys, cue the comeback music; 2015’s going to be awesome!