The New Rolls-Royce Dawn

Up until today, if you wanted a Rolls-Royce that you could enjoy without the roof, you only had one choice. The Phantom Drophead. The Drophead is big, flamboyant, and overall a monster of a car…that’ll cost around $500,000+. Now, Rolls-Royce has lowered the entry point into their exclusive lineup by introducing cars like the Ghost and the Wraith. They are basically smaller, more practical, and cheaper versions of the Phantom and Phantom Coupe. They are also a huge success for Rolls-Royce, accounting for year to year sales record for the past 4 years. Considering that the über luxury convertible market is also quite large, it only makes sense that Rolls has announced a new “entry” convertible; The Dawn.

The Dawn is heavily based off the platform used in the Ghost and Wraith, more so the Wraith since it’s already a 2-door coupe. That being said, it is not a Wraith Drophead. In fact, Rolls-Royce touts that the Dawn’s exterior only shares 20% of the components that are used in the Wraith. At first glance, the Dawn pretty much looks like a Wraith without a roof, however after a little careful observing it becomes clear the Dawn is quite different.

For example, the Dawn has a nice pair of “hips” that taper down as they approach the rear, giving the car a boat like appearance. The grill doesn’t extend all the way down like it does in the Ghost and Wraith. And the horizontal body lines are more pronounced, flowing seamlessly across the car. In short, the design of the Dawn makes Rolls-Royce’s sexual filled press release disturbingly appropriate.

Interior wise, the Dawn shares the overall design scheme that is present in the Ghost and Wraith. The doors are similar to those found in the Wraith, opening out backwards to make entry easier for all. The interior is adorned in generous amounts of wood, leather, and metal. Speaking of wood, the rear cover where the roof mechanism is stored, is also made of wood, making this car look like a Yacht for the road (which it is). Also, with the roof up the Dawn is supposedly as quite as a Wraith, which is quite a feat if you ask me.

Performance wise, the Dawn is powered by a 6.6L twin-turbo V12 that pumps out 563hp and 575 lb/ft of torque. This is complemented by the 8-Speed ZF transmission which should allow for the nice, smooth acceleration that Rollers of today are known for.

Pricing has yet to be announced, but expect the Dawn to cost more than a Wraith but less than a Phantom. Deliveries start quarter 2 of next year.