The concept of a Lamborghini SUV, while very unusual to consider, is an idea that has been around for several years now. Back in 2012, the Urus concept was revealed to the world in Beijing, and the public collectively gasped at the idea of a Lambo family car. Since then, years have gone by, and that angular concept car has been featured in a number of videogames. Until recently, the Urus was nothing more than another Lamborghini concept, which appeared to be going the way of the Estoque sedan (which, disappointingly, didn’t hit production). However, like Porsche, Bentley, and other premium car brands in recent years, Lamborghini realized an SUV would greatly help the company’s financials. While it could affect brand image, the business minds at Lambo probably saw what the Cayenne did for Porsche and wanted a piece of that oh-so-profitable pie. With that, the Urus SUV has been properly reworked into production-spec, and Lambo has finally revealed its newest creation to the world.
The most controversial aspect of this car, other than its existence as a Lamborghini family car, is the engine that powers it. Unlike the LM002 off-roading vehicle the Italian marque produced in the late 80s and early 90s, the Urus is not powered by a current Lamborghini engine. Rather, it borrows a 4-liter, twin-turbocharged V8 from VAG stablemate Audi, which has been tuned up to 640 horsepower and 627 lb ft of torque. This engine’s power, which is remarkably similar to the Huracan Performante supercar, is sent to all four wheels through an 8-speed automatic gearbox. 0-60 in your Lambo SUV is taken care of in 3.6 seconds on the way to its 190-mph top speed, which makes the Urus a very fast car indeed. While this twin-turbocharged engine may sacrifice the drama and noise Lambo’s naturally-aspirated units are famous for, we hope it still helps to give this car an aggressive character.
Another major talking point for the Urus is its styling. Its design is remarkably similar to the concept car from 2012, with only minor revisions occurring around the car. The Urus shares a platform with the Porsche Cayenne, Bentley Bentayga, and Audi Q7, yet manages to look completely different from any of them. Unlike its siblings, the Urus maintains a lower and more aggressive stance, which would undoubtedly help onlookers pick out the Italian in the group. The wide front intakes, aggressive contours around the fenders and laser-like lights give the Urus a distinct appearance that will undoubtedly split opinions. It’s not the prettiest car I’ve ever seen, but if I was to picture a Lamborghini SUV in my head, I can’t say this looks too far off. The ultimate verdict is for you to decide.
When it comes to driving characteristics, the Urus is shaping up to be rather impressive. It will benefit from the active roll bars and other features that make the Bentayga and Cayenne tackle corners far better than they deserve to. Add in the potent powertrain and low center of gravity (for a family SUV) and you have a car that will probably sell in impressive numbers. This is especially true of markets like China where the premium SUV segment is exploding in popularity. At a base price of around $220,000, the Urus will not come cheap. But for those looking for the most aggressive SUV on the market, they shouldn’t look much further than this.